The ₹80 Crore Fine Print: How Bira 91's Name Change Became a Regulatory Nightmare What if a simple name change cost your company ₹80 crore and months of lost sales? That’s exactly what happened to Bira 91 — one of India’s most loved and rapidly growing craft beer brands. In the blistering, competitive landscape of India's startup ecosystem, founders are perpetually focused on disruption, market share, and aggressive fundraising. The mantra is often: "Go fast and break things." Yet, this case study proves that sometimes, the biggest threat to growth isn't a competitor, but the seemingly mundane, labyrinthine world of regulatory compliance . Bira 91’s regulatory struggles after a seemingly minor corporate name change offer a chillingly precise lesson. It's a testament to the fact that in a highly regulated sector like alcoholic beverages, even the smallest structural alteration can trigger a regulatory domino effect leading to massive financial and operationa...
The ₹80 Crore Fine Print: How Bira 91's Name Change Became a Regulatory Nightmare What if a simple name change cost your company ₹80 crore and months of lost sales? That’s exactly what happened to Bira 91 — one of India’s most loved and rapidly growing craft beer brands. In the blistering, competitive landscape of India's startup ecosystem, founders are perpetually focused on disruption, market share, and aggressive fundraising. The mantra is often: "Go fast and break things." Yet, this case study proves that sometimes, the biggest threat to growth isn't a competitor, but the seemingly mundane, labyrinthine world of regulatory compliance . Bira 91’s regulatory struggles after a seemingly minor corporate name change offer a chillingly precise lesson. It's a testament to the fact that in a highly regulated sector like alcoholic beverages, even the smallest structural alteration can trigger a regulatory domino effect leading to massive financial and operationa...